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Philip Kotler and Gary Lilien, Marketing Models, Harper & Row, 1983. Gary Armstrong joined as co-author in 1989.)

Philip Kotler, Principles of Marketing, Prentice-Hall, 1980. Alan Andreasen joined as co-author in 1986. Philip Kotler, Strategic Marketing for Nonprofit Organizations, Prentice-Hall, 1975. Schultz, Simulation in Social Administrative Science: Overviews and Case-Examples, Prentice-Hall, 1972. Philip Kotler, Harold Guetzkow, and Randall L. Philip Kotler, Marketing Decision Making: A Model-Building Approach, Prentice-Hall, 1972.

Philip Kotler, Gerald Zaltman, and Ira Kaufman, Creating Social Change, Holt, Rinehart, and Winston, 1972. Kevin Lane Keller Joined as co-author in 2006. Philip Kotler, Marketing Management:Analysis, Planning, and Control, Prentice-Hall, 1967.